Loretta's passion in music lies within the Christian music market in Canada. With a strong desire to see the industry develop and be brought into its rightful stature, Loretta is determined. This small town Alberta girl is venturing the big city of Toronto, to pursue the world of music.
Loretta attended Trebas Institute and has graduated with a Diploma of Entertainment Management. She also holds a Diploma in Practical Theology, with a minor in music, from Christ For The Nations Institute in Surrey, B.C. Now she is a proud member of the Canadian Gospel Music Association.
Along with schooling, music has been a part of her life for some time. Gaining perspective from touring with her Bible College worship band, to leading, singing and playing with church bands, she has enjoyed music as a ministry and as a hobby.
Armed with a passion for Christian music, a fresh perspective on the music industry, and a strong background in Christianity, Loretta is ready to bring recognition to the hidden talent across this country.
http://www.dalespeaking.comRadio promotion is a great tool that you can tap into. In short radio promotion is the process of bringing a song to radio stations, requesting airplay, and tracking the airplay success.
Why hire someone else to do this? Well, you can send your music to radio stations yourself, and hope that they take the time to listen to your tunes, let alone play them. A radio promoter aids in getting your music played, and follows up to ensure the greatest possible exposure. Their experience will help determine what song(s) will work best at radio, and then target the stations that are interested in your style of music. This way the stations know who they are talking with, and they are usually more open to having a listen and adding the song, due to the recommendation.
A radio promoter also provides tracking of your songs airplay. With regular follow-up of who is playing your song, how often, who else they are playing, and what is on the charts, a promoter can be informed to prove other stations that they should add your music to their play-lists. As radio airplay creates audience awareness, it is definitely linked in building album sales, which is also tracked.
There is a ton of Christian talent in North America, it just needs a little help to bring it to its potential; this is why I have chosen to jump into this field.
“Dale Speaking”, one of Canada’s successful radio promoters, has been providing promotional services to many great artists in secular music. As the need has arisen for expansion in the Christian music scene, I have been added to the team to do just that, as this is my passion. As a primarily Christian staffed company, our desire is to see the gifts that God has given musicians, exposed and reaching society.