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Don't Talk About Jesus?
- By Zig Ziglar
- Published 04/4/2007
- The Business
- Unrated
Zig Ziglar
Zig Ziglar has been featured in the New York Times, The Washington Post, The Dallas Morning News, Fortune, Success and Esquire magazines, and has appeared on the Today show, 20/20, 60 minutes and The Phil Donahue show. He has that rare ability to make audiences comfortable and relaxed, yet completely attentive. As an author, he has written nine books, including the perennial best-selling seller, See You At The Top, with over two million copies in print.
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View all articles by Zig ZiglarI was on a program with a particularly gifted speaker who had a great deal to say and who said it extremely well. The audience was "with him all the way." About two-thirds of the way into his talk he skillfully introduced his views on transcendental meditation, and then he asked the audience if anybody was familiar with it. A number of hands went up.
"What do you think about it?" he asked.
One lady shouted from the audience that it had changed her life and received a round of applause. I sat there in disbelief and wondered what to do to combat this effective presentation of an Eastern religion.
"Lord, what are we going to do?" I prayed. "I cannot let this go unanswered when I speak. And yet if I'm not careful, I will offend some people. This man is a charmer and the crowd is with him."
The speaker was making some promises of better health, longer life, and relieving tension, with peace of mind as the prime objective. So I prayed for words to use. Almost immediately-as a matter of fact, before the speaker finished-the Lord had instructed me what to say. My talk that day was on sales training. One segment dealt with teaching sales people how to ask questions. A salesman's questions should uncover the prospect's need for the goods or services being offered, leading to a decision. I gave several examples of how to ask questions.
"I would like to stress this has nothing to do with your religious beliefs, whether you have them or do not have them. The best manual ever written on how to ask questions is the Bible. Any fair-minded individual will agree that its author Jesus Christ was the greatest salesman who ever lived. He was also the greatest sales trainer who ever lived. He took twelve men-and one of them was a loser-and spread the Gospel in short order throughout the civilized world.
"If you will secure a red-letter edition of the Bible,
meaning the words of Christ are in red, you will discover whenever
Christ was asked a question He always answered it with a question or a
parable. So, if you want to know how to ask questions, read your
Bible." Then I paused and smiled at the audience as I said, "And as
long as you're reading the question, you might as well go ahead and
read the answer because one of these days He is going to ask you a
question. And if you get it right, you get to stay!" As the audience
laughed, I looked straight at the other speaker and said, "Not only
will it give you peace of mind now, but to tell you the truth, it will
keep the heat off you later!"
The audience roared, and I silently thanked the Lord.
