
Here's what all the supposed fuss is about:
- In August and
September, Prince will perform 21 shows at the new, state-of-the-art 02
Arena in London. The first 15 shows sold out in hours, so six more were
added. These will be his only European dates on this tour.
- As with his previous album release, everyone who attends the concerts will get a copy of Prince's new CD, Planet Earth, as part of their admission price.
- What's causing the uproar? Yesterday (Sunday, July 1) UK tabloid the Mail on Sunday gave away about 2 million copies of Planet Earth with every copy of the paper.
UK
music retailers are upset, because His Purpleness has cut out the
middle man and is giving away his new CD directly to fans, which leaves
little incentive for people to go to stores to buy it.
Years
ago, Prince got out of his contract with Warner Bros and has been
operating as an indie. But he uses BMG, one of the major label
corporations, to distribute his physical CDs worldwide. With the news
of this massive giveaway, the UK arm of Sony BMG is refusing to
distribute the CD to stores on that continent.
So, what's the real story here? Who are the losers and winners?
To
imply that "the music industry" is enraged by this move is nonsense.
Yes, retailers are pissed. They feel that Prince is snubbing the
businesses that supported him for so many years. And the music industry
establishment (especially at BMG) is upset because an artist with clout
is challenging their outdated, decades-old business model.
But the real winners are fans. They are getting access to music easily and without having to jump through hoops.
Prince is a winner, as well. Fans may be getting the CD for free but, reportedly, the
Mail on Sunday paid $1 million US for the right to give away the
Planet Earth discs.
Plus,
the publicity generated by this controversy is creating awareness and
buzz about the new CD (which officially goes on sale July 24). Do you
think that will lead to sales in countries where the album is not being
given away?
The funny thing is, banning the record from UK
retail stores makes it even more alluring in that country. If people
didn't get the freebie CD and want one, they can still go online and
buy one -- and they will.
Other winners:
Independent artists the world over who are seeing a great example of
alternate ways to reach a lot of fans while also getting paid.
Want more details? Read the
Mail on Sunday CD giveaway promo page and Prince's own
3121 label site.