Peter Spellman

Advertising. Marketing. Sales. Promotions. What are the differences? The following story has circulated the marketing world for decades and offers some good answers for what's what in the field of marketing communications...
(from "Indie Marketing Power" by Peter Spellman)

The beginning of a new year is a good time to reflect on where things are at and where things may be going in our industry. A few of my colleagues have expressed their views on "industry trends" and, as usual, their insights were penetrating and refreshing.

FROM THE "MUSIC BUSINESS" TO THE "MUSICIAN BUSINESS" In a sense musicians may be in a better place today than they've ever been before.

LESS PRECIOUS, MORE VALUABLE Some fear the devaluing of music simply because of its ubiquity and, to an extent, this may be true.

Many reading this article went into music but you didn't necessarily want to do the business... but its not that hard - when you have a plan.

A good music business plan is the map to the fulfillment of your goals. Whether you're a band, soloist, production house or some other business, a plan can turn foggy notions into operational strategies, hunches into actions, dreams into reality.

An artist who signs a major label recording contract today is probably taking the biggest risk of his or her career.