Peter Spellman
Peter Spellman is director of career development at Berklee College of Music, Boston, and founder of Music Business Solutions, a training resource for music entrepreneurs. He is the author of "The Self-Promoting Musician," "Indie Power," and several other music career guides.
Articles by this Author
The Real Reason Major Labels Suck...
- By Peter Spellman
- Published 02/10/2007
- Making A Living
- Unrated
An artist who signs a major label recording contract today is probably taking the biggest risk of his or her career.
Writing a Music Business Plan
- By Peter Spellman
- Published 02/10/2007
- Making A Living
-
Rating:
A good music business plan is the map to the fulfillment of your
goals. Whether you're a band, soloist, production house or some other
business, a plan can turn foggy notions into operational strategies,
hunches into actions, dreams into reality.
Finding your niche
- By Peter Spellman
- Published 01/31/2007
- Making A Living
- Unrated
Creating A Map to Music Career Success
- By Peter Spellman
- Published 01/24/2007
- Making A Living
-
Rating:
Many reading this article went into music but you didn't necessarily want to do the business... but its not that hard - when you have a plan.
The Future of Music Careers (pt3)
- By Peter Spellman
- Published 01/6/2007
- The Business
- Unrated
LESS PRECIOUS, MORE VALUABLE Some fear the devaluing of music simply because of its ubiquity and, to an extent, this may be true.
The Future of Music Careers (pt 2)
- By Peter Spellman
- Published 01/6/2007
- The Business
- Unrated
FROM THE "MUSIC BUSINESS" TO THE "MUSICIAN BUSINESS" In a sense musicians may be in a better place today than they've ever been before.
The Future of Music Careers (pt 1)
- By Peter Spellman
- Published 01/5/2007
- The Business
-
Rating:
The beginning of a new year is a good time to reflect on where things are at and where things may be going in our industry. A few of my colleagues have expressed their views on "industry trends" and, as usual, their insights were penetrating and refreshing.
MARKETING TERMS
- By Peter Spellman
- Published 01/1/2007
- The Business
- Unrated
Advertising. Marketing. Sales. Promotions. What are the differences?
The following story has circulated the marketing world for decades and
offers some good answers for what's what in the field of marketing
communications...(from "Indie Marketing Power" by Peter Spellman)